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Manufactured homes — and owners — gain respect
By Sue Kirchhoff, USA TODAY
BARRINGTON, N.H. — After 15 long years,
Richard Doherty makes the final mortgage payment on his cheerfully
cluttered manufactured home — don't call it a trailer — this month. But
ownership may not bring longed-for security.

Doherty and 73 other families who rent lots
in the Barrington Estates manufactured home community, with its tidy
gardens and wooded avenues, received notice this spring that the owner
plans to sell. That has bred distress among tenants, who fear they could
be forced to move if a buyer redevelops the property. (Photos:
Modern manufactured homes)
"To know you have your own home, that's fine.
But knowing that you don't own the land that it's on top of, it doesn't
feel right," says Doherty, 53, as he prepares for the 6 p.m.-6 a.m. shift
at a nearby factory while his wife, who works a different schedule, gets
some sleep in a back bedroom.
Doherty's predicament illustrates the
pitfalls and possibilities of manufactured housing — an oft-maligned, but
important slice of the housing market that accounted for two-thirds of all
affordable housing built in the nation from 1997-1999 and 20% of all new
housing in the late 1990s, according to some studies. That figure has
since dropped to less than 10%, after bad loans to stretched buyers
produced a crash in the manufactured-home market.
Manufactured homes, which cost $58,000 on
average, compared with $267,400 for new site-built houses (the
conventional home price includes land), are a potential solution for
millions of low- and moderate-income families who otherwise can't afford
to buy in frenzied housing markets.
|
TERMS Help Define Homes:
WASHINGTON — There is technical terminology to
describe homes built in factories and trucked to building lots.
These definitions are from the Manufactured Housing Institute:
Manufactured homes. What many think of as trailers or mobile
homes. Built entirely in factories to 1976 Department of Housing and
Urban Development (HUD) standards which regulate things such as
design, durability, transportability, fire standards and operating
systems such as plumbing and heating. Called single- or double-wide,
depending on size, homes are usually "mobile" only when moved to the
lot. Once installed, owners might add decks, porches or other
structures that meet state or local building codes.
Modular homes. Factory-built homes that meet building codes
in states or local areas where they will be located. Moved to a site
and installed.
Panelized homes. Factory-built homes in which panels, such as
a wall with windows, doors, wiring and outside siding, is
transported to a site and assembled. Built to state or local codes.
Pre-cut homes. Homes with building materials factory-cut to
design specifications, moved to a site and assembled. Examples
include kit, log and dome homes. Must meet state or local codes. |
But the sector has been riddled with such
problems as high-cost lending that can leave borrowers owing more than
their home's value. Only about half those living in manufactured homes own
their land, though ownership is rising. Residents who rent lots can be
turned out if a park is sold — forcing some to lose their homes,
especially older units that aren't in condition to be moved. (Related
story:
Working families grow house poor)
As lack of affordable housing becomes a
problem for more Americans, groups that once ignored manufactured housing
are giving it a fresh look, trying to soften the trailer-trash stigma and
make it a stable option for working families.
"Nine million families in the U.S. are living
in this housing stock. I've been working in the housing field for 20
years, and I'd never really even given it a half-a-second thought," says
George McCarthy of the Ford Foundation, which plans to invest $10 million
in the next several years on efforts to turn manufactured housing into a
secure, appreciating asset.
McCarthy says the problem isn't quality of
the housing — better-looking, larger units are becoming the norm — but how
the market delivers and finances the product. "Those are correctible
things," he says.
The non-profit group
HomeSight
has
developed two-story manufactured housing in Seattle with pitched roofs and
front porches that blend with existing neighborhoods. More than 70 New
Hampshire manufactured-home parks have been bought by tenants and turned
into owner-run cooperatives, with rising values and years-long waiting
lists.
Interest from Warren Buffet
Super-investor Warren Buffet's Berkshire
Hathaway has been investing in manufactured housing, buying
Tennessee-based Clayton Homes. Berkshire Hathaway officials hope to bring
non-profit housing groups to a shareholders meeting to discuss
opportunities to work together on development.
"It has real potential for the industry. ...
There is wonderful financing available through those non-profits who can
help homeowners who would not have an opportunity to own," says Kevin
Clayton, CEO of Clayton Homes.
Some states, such as Washington, are passing
zoning laws to ease the way for manufactured housing. Mortgage giant
Fannie Mae has tightened guidelines for the manufactured-housing loans it
buys.
Still, change is uneven. A number of states
remain cool to uniform zoning. The majority of manufactured housing is
still deemed personal property rather than real estate, forcing buyers to
take out higher-interest loans rather than home mortgages. Many existing,
older structures are past their prime, posing problems, including
abandoned homes.
Ronald Wirtz of the Federal Reserve Bank of
Minneapolis, in a series of recent articles, says land-use rules and other
pressures are making it more difficult to build manufactured home parks. A
big part of the problem? Negative public perception.
"It has a lot of potential. It really meets
the affordable segment of the market, but it's got to be done right," says
Chuck Rumfola, vice president of manufactured housing for Fannie Mae.
"We're trying to build a solid foundation, so you don't have the boom and
bust."
The stakes are high, given that home equity
makes up 80% of wealth for very-low-income Americans. Dave Buchholz of the
Washington non-profit CFED, which helps lower-income people build assets,
is overseeing the Ford Foundation grant. He hoped for a dozen proposals,
but got more than 100.
Tenants no more
While Doherty has his headaches, he's still
luckier than many. New Hampshire law gives tenants in manufactured home
parks the right to make a purchase offer if an owner plans to sell the
land.
|
Location, Location
Owner's Private Property 49%
Park, don't own lot 33%
Someone else's property 11%
Subdivision, own lot 6%
Condominium, co-op park 1% |
For the past several weeks, Doherty has been
meeting with other tenants to organize a cooperative to buy and manage
Barrington Estates, including figuring out the cost of repairs or
improvements, and a fair purchase offer. He'll know whether he's a
co-owner, or still an uncertain tenant, in a few weeks.
"All of us are pretty skittish, but we're
pretty well set that we need to do this," Doherty says.
Doherty's efforts reflect more than two
decades of work by the non-profit New Hampshire Community Loan Fund, which
borrows money from individuals, churches and financial institutions, then
relends it. The fund has been a leader on the issue since 1984, when
tenants of the Meredith Trailer Park were faced with the possible loss of
their community. They worked with the fund to form the state's first
tenant cooperative.
To date, the fund has helped organize 71
cooperatives, representing 15% of manufactured housing in parks in the
state. The co-ops generally own the land jointly, form a board that sets
monthly rents, votes on improvements and signs off on home sales.
Paul Bradley, vice president of the fund, is
a lanky bundle of enthusiasm who appears to know the history, and
residents, of every manufactured housing park. He says anecdotal evidence
suggests homes in the co-ops are appreciating well, and monthly rents are
rising less rapidly.
Bradley sees other gains, as co-op members
learn about financing and management. There is determination to instill
pride of ownership, so much so that the state organization of
manufactured-home owners used to make people pay a quarter every time they
used the "T" word — trailer.
Lowering interest rates
Many owners bought their homes with
high-interest loans. A fifth of co-op members were paying 14% interest,
with an average 11.8% rate. The situation got worse in the late 1990s
after the sector went bust and lenders went bankrupt or fled the market.
The fund initially made loans. As the co-ops
got bigger, the New Hampshire Housing Finance Authority, a quasi-public
agency, stepped in, followed by commercial banks. Starting in 2002, the
loan fund introduced fixed-rate mortgages, refinancing and home-equity
loans in tenant-owned communities, aided by New Hampshire banks.
Manufactured-home buyers in co-ops can now get conventional mortgages at
market, or even below-market rates.
Florence Quast, 68, a retired nurse and
part-time Wal-Mart worker, helped organize the second co-op in the state,
which celebrates its 20th anniversary this year. She got a 16% interest
rate on her first loan in 1978, above the average 9.64% for site-built
mortgages. Quast bought her current home, a double-wide unit with a
fireplace, big kitchen and wall full of family photos, with a conventional
mortgage.
"We're not looked on really as the best in
society until I say it's a co-op and we all own it. There's a little more
respect because you're a homeowner," Quast says.
While New Hampshire residents now must get 18
months' notice before they can be forced to move, some states still allow
parks to be closed in 30 days. In regions where the housing market is hot,
and land scarce, a number of manufactured-housing parks are being sold.
Officials at the Manufactured Housing
Institute, which represents owners and manufacturers, says owners,
typically mom-and-pop operations, are getting large offers to sell to
private developers.
Higher-quality homes
Which brings Bradley and other non-profits to
the next frontier — development. Fannie Mae is also interested in backing
projects that showcase the higher quality of new manufactured homes, which
can be fitted with front porches, garages, higher roofs and other
amenities to blend in to a community.
Bradley bounds around Pepperidge Woods, a
44-site cooperative development (plus a community center) that's not your
stereotypical trailer park. The three-bedroom homes have concrete
foundations, energy-efficient appliances, drywall rather than vinyl walls
and granite stoops with cast-iron railings. Some have pitched roofs with
attic storage or full basements.
Prices run from $147,900 for a 1,344-sq-ft,
home to $174,900 for a house with a walkout basement. The homes — sold
without subsidies — are targeted at households making $35,000-$65,000.
"Traditional single-family starter homes
aren't being developed," Bradley said. "It's $350,000 for a starter home,
and families of moderate means can't get in."
Clayton, of Clayton Homes, adds that because
manufactured housing is built in a factory, it can be put in place faster
with potentially fewer cost overruns. In New Hampshire, zoning laws allow
higher density for manufactured homes, cutting down land costs.
Bruce Ouellette, 36, and his wife, Rebecca,
31, were at Pepperidge Woods watching workers pour the foundation for
their new house. The couple — she does accounting and he is disabled after
working in construction — read about the development in a local paper.
They call their new home a vast improvement over what they saw during a
year of hunting.
"Every time we tried to get a house, it's
like a shut door," Bruce Ouellette says. "I've always been renting. I want
to own. I want to have responsibility."
To find out where manufactured houses are
going, click this link:
http://www.usatoday.com/money/perfi/housing/2005-08-07-manufactured-homes-usat_x.htm
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Low to
moderate income? Setting your sights on a home
By: Mike Dillon, Beacon Hill News South District Journal
April 27, 2005
In January of this
year the median price sale for a single family home in King County hit
$329,950. Don't even think of seeking solace in the once rustic San
Juan Islands - January's median home sale price up there checked in at
$475,000.
Closer to home,
homebuyers on Beacon Hill in 2004 paid a median selling price of $239,925.
That's relatively low, sure, but still beyond the reach of too many.
High demand, short supply and low interest rates, though they're creeping
up, are driving the Puget Sound - area price surge.
Affordability, like
the future, isn't what is used to be. But there are avenues of relief
for low to moderate-income homebuyers. HomeSight, headquartered in the
Rainier Valley, is a non-profit community development corporation that
promotes affordable homeownership. HomeSight means more than just
applying for a mortgage, however. It may mean a paradigm shift for
some.
"Our goal is to get
a person to buy a house in the most healthy way financially as possible,"
says Tanesha Van Leuven, HomeSight's Marketing and Resource Development
Manager. That means the kind of eye-to-eye financial counseling that
serves as a reality check for prospective clients.
"Income is one
thing, debt is another," Van Leuven notes. "We look for 12 percent
debt of gross monthly income." It's quite a contrast with some lenders
who don't blink at a 50 percent debt ratio for certain purchasers in this
hot housing market.
The HomeSight
program offers three main features: home buyer education and financial
planning - meaning, in most cases, working to get their clients' debt down;
buyer assistance loan underwriting; and new home construction.
Through a
combination of private and public partnership, HomeSight will provide
housing loans of up to $45,000 for certain of its clients. All clients
must be first-time homebuyers. HomeSight, which serves selected areas
in King and Snohomish counties, including southeast Seattle, works with
about 120 families a year.
Van Leuven says the
typical clients are single parents with two children or two individuals with
a baby. Van Leuven has advice for prospective low to moderate-income
homebuyers. "Buy what you can and move up," she says, adding that to
expect a $400,000 dream home the first time out is unrealistic.
She says she is
quick to remind clients that however modestly they start out, "When you pay
your mortgage you're paying yourself."
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Turning dreams of
ownership into reality
By: Staff, Seattle times
August 28, 2004
EVERETT — Owning a home is the great American dream. The prospect
is ripe with possibilities, igniting your imagination with thoughts of
decorating, entertaining, and relaxing in your new space.
While many families and individuals aspire to ownership, rising home
prices in the Puget Sound region have made the American dream just that, a
dream. But a new development south of here is making the dream a reality
for 35 lucky homebuyers.
Priced
from $179,950, Kokanee Creek is an intimate neighborhood of townhomes
located on a pedestrian friendly, tree lined cul-de-sac. Today and
tomorrow from 11 a.m. to 6 p.m., the community will host tours of its
model home. Visitors can enjoy an end-of-summer ice cream social and learn
more about a limited time $3,000 buyer bonus.
At Kokanee Creek, homeowners can choose from three innovative homes with
three bedrooms and 1.5 or 2.5 bathrooms.
The “Snohomish” plan (three bedrooms and 1.5 baths) is a three-level
townhome with garage and basement below two additional floors of living
space. The main level features a spacious great room, an open kitchen and
a private balcony and back porch. Visitors this weekend will be able to
tour a designer-furnished Snohomish showcase home.
The “Columbia” (three bedrooms, 2.5 baths) is a contemporary two-story
townhome design with attached garage and large front and back porches. An
open great room and kitchen on the main level connects to a bonus room,
perfect for an office, hobby room or guest room.
The largest of the three designs is the “Snoqualmie” (three bedrooms, 2.5
baths), a traditional two-story townhome. Like the Columbia, the
Snoqualmie features an attached garage, front and back porches, and a
bonus room. A large great room welcomes guests and the chef’s kitchen with
island opens up to a family room.
Ranging in size from 1,266 to 1,571 square feet, each of the homes
features nine-foot ceilings on the main level, economical gas heating, and
natural alder kitchen cabinets. GE appliances, including gas range,
refrigerator, and dishwasher dishwasher are included with purchase.
Kokanee Creek offers a preferred financing program for qualified
first-time homebuyers, says Debra Hodgkins, community sales manager with
Builder Sales Group/Windermere, the firm representing Kokanee Creek.
“With mortgage rates continuing to rise, now is the perfect timeto take
advantage of the pricing, financing program and bonus offered at Kokanee
Creek,” Hodgkins says. “There‘s simply no better personal investment than Kokanee Creek.”
View these homes: A furnished model is open Saturdays and Sundays
from 11 a.m. to 6 p.m. and Mondays through Wednesdays from noon to 6 p.m.
at 12730 15th Ave. W., Everett.
Getting there: From I-5, take Exit 186. Turn west onto 128th Street
Southwest. Travel nearly one mile and turn left on Admiralty Way. Turn
left onto 128th Street. From Highway 99, turn east on Airport Road. Turn
right onto Admiralty Way. Turn left onto 128th.
Prices: Starting in the upper $170,000s.
Homebuilder: Peter Davis Builders & HomeSight.
Promotions: $3,000 buyer bonus available through Sept. 30, 2004. Financing program for
qualified first-time home buyers.
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Customer Profile: HomeSight
By: Staff, Journal
Newspapers
August 02, 2004
HomeSight is a non-profit community
development corporation with a mission. That mission is to make
affordable home ownership a reality for those who otherwise might not be
able to purchase a home. The result is revitalized neighborhoods and
financially healthy families.
HomeSight's latest project is Kokanee
Creek, currently under construction in South Everett. The 35-home
development features three bedroom townhouse style condos, starting at
$179,950 in a cozy, quaint neighborhood. Families can purchase one of
these brand new homes for below market value, and access several tools,
including loan assistance, to make buying a home affordable.
So how does HomeSight accomplish this in
a housing market that makes even the wealthy cringe? Their approach is
three-fold: by constructing affordable housing, educating homebuyers on
how to purchase a home, and offering financial assistance, HomeSight has
been able to successfully turn 1,100 people into homeowners.
HomeSight began in 1990 in response to a
piece of land left vacant when the new I-90 freeway and tunnel was
constructed. Twelve hundred houses were torn down to build the freeway,
but a 12-lane design turned out to be only 8 lanes, leaving residents
demanding the neighborhood be restored.
A homeownership model was created, a
board formed and HomeSight was born. Construction of 55 houses started
in 1992, providing affordable homes to families in the area.
One thing became evident in the process,
says HomeSight's Marketing and Resource Development Manager Tanesha Van
Leuven - many people did not understand the home buying process. So the
folks at HomeSight created a two-hour class to help educate potential
homeowners on how the process works.
HomeSight also works like a small bank,
offering low interest loans for families that earn at or below 80
percent of the median income. A family of four can earn up to $57,500
and still access the funds. Borrowers can reduce their monthly payments
through several loan products. Similar to a second mortgage, one loan
offers no principle payments the first 30 years. Up to $35,000 can be
used in combination with a traditional mortgage loan, making monthly
payments affordable.
Another product, an amortizing loan,
offers very low interest, such as five percent, on as much as $75,000.
No mortgage insurance is needed, making payments even lower.
Funds come from a variety of public
sources such as Washington State and, in the case of Kokanee Creek, the
Housing Authority of Snohomish County, and Snohomish County itself.
"Homesight has compiled three distinct
tools so we can reach very low income levels," said Van Leuven.
Houses built by HomeSight are available
to anyone. HomeSight loan products, however, can only be accessed if
buyers meet income requirements.
Van Leuven says it doesn't matter where
people buy, as long as they are meeting their goal of making successful
homebuyers.
The most challenging group is actually
middle-income buyers who make too much money, or think they make to much
money, to access public funds, but not enough to buy a home.
"Working people cannot afford (Seattle's)
market - it's outrageous," says Van Leuven.
But there is hope for some of these
buyers. Though they may not think of themselves as low-income, some may
be able to utilize public sources to purchase a home.
"We try to understand what's going on in
the market to help them buy a home," she explained. HomeSight offers
free financial counseling, and can often help potential buyers rearrange
their budget, or lower their debt to reach the goal of owning a home.
By turning renters into homeowners and
vacant land into affordable neighborhoods, HomeSight has created and
revitalized areas in King and Snohomish Counties that are now thriving
communities.
But the best part, Van Leuven says, is
seeing people buy their first home. "It's neat to see someone come into
their house for the first time and they're ecstatic. It's great."
HomeSight is a long-time advertising client of the Journals' because of
the paper's far-reaching distribution.
"The Journal has the ability to reach the
different markets I want," said Van Leuven. The staff at HomeSight also
appreciates the positive, local content in the Journal.
"Most news is really negative. The
Journal has a range of interesting topics for everyone," she said.
"People who don't want the negative news know they can pick up the paper
and it comforts them."
For more information on HomeSight's new
development at Kokanee Creek, or their other services, call (206)
723-4355.
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Affordable two-level
manufactured townhouses at Kokanee Creek in south Everett use land
efficiently.
By Mike Benbow
425-339-3459;
benbow@heraldnet.com.
Herald Writer
During the
late 1990s, officials at an organization that provides affordable housing
realized that constructing single-family homes on individual lots just
wasn't cutting it anymore.
"We
realized there's not enough land in the area and that a single-family house
was often too far out of the financial reach of low- and moderate-income
people -- the teachers, maintenance workers and even college professors who
were not making a lot of money," said Tanesha Van Leuven of HomeSight.
The
nonprofit group helps educate people about homeownership and provides
affordable homes in Snohomish and King counties. Van Leuven said HomeSight
looked for new ideas and settled on one from the East Coast -- manufactured
townhouses sold as condominiums.
"We came
back to the Pacific Northwest and looked for a (manufactured home) builder
who was interested in playing with the concept," she said.
The result
is a two-story townhouse built by Marlette that was first used at the Noji
Gardens development in King County. It's now being used at Kokanee Creek, a
35-unit development on 3.44 acres on 128th Street SW in south Everett.
The
townhouses are intended to look like regular stick-built houses.
"We were
trying to achieve an architectural design typical of the Northwest so people
couldn't tell the difference in the exterior or the interior from
stick-built components," Van Leuven said. "We also wanted to make sure it
was something that would be very durable."
The homes,
which have two or three bedrooms, or three bedrooms and a bonus room, range
from $180,000 to $220,000. That is lower than the median home price in
Snohomish County, which was about $228,000 in March.
The homes
range in size from 1,266 to 1,571 square feet.
In
addition to lower prices, qualified first-time home buyers can get up to
$35,000 in purchase assistance, financial coaching from HomeSight and
preferred loan rates and fees.
A family of
three with an annual income of $51,750 could buy a two-bedroom, one-bath
home for $180,000. The family would need to come up with $3,600 for the down
payment, and would have to make monthly payments of $1,100, including taxes
and insurance.
The Kokanee
Creek property was sold to HomeSight by the Snohomish County Housing
Authority, which purchased it in 1992 for use as a manufactured home
community.
"On this
particular site, if we'd used the single-family manufactured product, we
would have had fewer homes," said the housing authority's Ann Schroeder
Osterberg.
She said it
made sense to have HomeSight develop the project since it had experience
with Noji Gardens. "They cut their teeth on it down at Noji," she said.
"They know how to put these developments together.
"Then it
becomes one among a number of strategies brought together at that site.
There are savings because HomeSight is a nonprofit developer. There are
savings because manufactured housing is used. Then you add their education
and counseling program, along with purchase assistance and affordable
financing."
Dashiel
Wham, a spokeswoman for Northwest Pride, the manufactured home association
for Washington, Oregon and Idaho, said the two-story townhouses recently won
an award from the U.S. Department of Housing and Urban Development.
"Mostly it
was for visibility and an affordable package," she said.
Wham said
the homes are also well-constructed, using the same fixtures and materials
as stick-built houses. "They've moved to building exactly the same home a
builder would do on a lot, but they do in a factory," Wham said. "They truck
it to the site, and it locks down to a foundation."
Builders
started constructing the development last week on a site that also includes
a landscaped play island for kids and a wetland greenbelt.
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Selecting a real estate
agent who can best represent your interests
By: Kristin Fetters-Walp
Special to the Herald
If you're
about to select a real estate agent, be prepared to ask questions.
You'll even
need to ask yourself a long list of questions to make sure you understand
your own needs and goals.
That's the
most common advice from people in the know for would-be homebuyers and
sellers looking for a reliable real estate agent.
"The first thing you do is
homework about yourself," said Tanesha Van Leuven,
HomeSight marketing manager. HomeSight is a Seattle-based, not-for-profit
home buyer's assistance and education organization.
She
suggested that families start by finding a reputable lender to give them
loan pre-approval. Pre-approval helps buyers determine how large and what
type of a mortgage loan they can expect to be approved for and at what
interest rate. Most loan pre-approvals have a fixed period of time.
Next, Van
Leuven advised deciding how much you want to pay, when you want to buy and
what type of home you want in what kind of neighborhood.
"Write it
all down," she said. "Drive through the neighborhoods you think you like at
different times of day. Do the commute."
For sellers,
Tom Jacobi of the HomeSight Revolving Loan Fund recommends deciding when the
house needs to be sold and also checking around the neighborhood for what
similar homes have sold for recently.
Once that
initial homework is complete, the HomeSight professionals and Erin May,
public relations manager for the Better Business Bureau Serving Oregon and
Western Washington, agreed that it's important to develop a list of at least
three potential agents to interview. They strongly advised beginning by
seeking referrals from friends, family, neighbors and co-workers.
Darryl
Bradshaw, owner and instructor of the Lynnwood-based Mykut Real
Estate/Appraisers School of Washington, agreed.
"If I want
to find a doctor, I check around to find out who's the best in that area,"
Bradshaw said. "I never, never just go ahead and make an appointment. I want
character references first."
He said that
the most successful real estate agents have
earned their
reputations by consistently treating clients with respect and integrity, and
that a good way to spot a reliable brokerage firm is to note how many agents
are waiting to join its ranks.
When
friends, family and associates don't have good suggestions, HomeSight and
many other home assistance agencies offer referrals.
Additionally, buyers and sellers can check customer service records of some
686 real estate agents and companies in Western Washington at the BBB's
database. There is no charge.
When all
else fails, real estate classified ads, the Yellow Pages, open houses and
for-sale lawn signs are places to start finding agent and brokerage company
names. But the experts advise caution in using that approach.
"Anyone can
put an ad in the Yellow Pages, and you don know just by looking who's
legitimate," May said. "For example, something like 10 percent of
contractors listed in the Yellow Pages are operating illegally. So compile a
long list and weed it out. Check licenses and check our reliability
reports."
In
Washington, the department of licensing keeps track of real estate agents'
and brokers' licenses. To earn a real estate sales license, an agent must
complete 60 hours of classroom education by a certified school, such as
Mykut, and pass two tests about real estate practice and law. To remain
licensed, an agent must take 30 hours of continuing education and apply for
renewal every other birthday.
Agents are
forbidden by law from operating independently and must work under the
supervision of a state licensed real estate broker in order to receive
commissions. Additionally, agents can't charge a buyer fees: They are paid
commission out of the sales price.
Bradshaw,
who has taught would-be real estate agents for 22 years, said continuing
education matters. Many agents historically learned a sales method called
trial closing, he said, in which they were taught to respond to buyer
questions by asking if a particular deal would mean the difference between
buying a house and not.
Now,
Bradshaw counsels students that the most important traits of a successful
real estate agent are strong teaching and listening skills.
"You're
looking for someone who is a good teacher and listener, and who is honest
and knowledgeable, and who holds you in total respect," Bradshaw said. "A
modern salesperson doesn't play games. You ask them a question and they just
answer it."
Van Leuven
and Jacobi advised looking for specific experience buying or selling the
particular type of home in question and in a similar location and price
range.
For sellers,
Jacobi additionally recommended asking potential agents how they would
market the home and what they would expect the home to sell for.
"Don't be
tempted to choose the Realtor who gives you the highest sales price estimate
for your home," Jacobi warned. "An agent might misrepresent this ... and
later ask you to lower the price."
He advised
sellers who disagree with what all of their interviewees suggest for a list
price to consider getting a professional appraisal, which he said typically
costs $300-$450.
Once the
choice has been made, considerate consumers inform their interviewees. As
for the agent of choice, it's important to be clear about your expectations
and offer feedback.
"A lot of
people might have the impression that real estate agents are hard to trust,"
Van Leuven said. "This is a business deal, and the agent's best chance of
making money is by honestly helping you get what you need. So be forward, be
assertive, be clear and share your information."
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